The Unitarian Universalist Association (UUA) wanted to rebrand the organization and powerfully communicate its offerings to attract individuals to its congregations at a time when participation in religion was declining across the United States. The UUA hired Kienholz Communications to help the association refine its vision, and determine goals, its distinctive value proposition, and branding and communications strategy. Kienholz Communications helped the UUA create a contemporary brand, position itself as a leader of social justice, unify messages across the organization, and support congregations with marketing and communications.
Scope of work: organizational strategy, competitive analysis, communications strategy, management of branding and creative agencies, membership marketing strategy.
